Trust Over Transactions: How Financial Planning Finally Put People First
For too long, financial advice came with strings attached — confusing titles, hidden commissions, and “suitable” recommendations that didn’t always serve you. But the future of financial planning looks a lot different.
In this episode, I’m joined by Lori Atwood, CFP®, founder of Fearless Finance, to unpack the evolution from sales-driven advice to fiduciary, fee-for-service financial planning. We get real about what fiduciary actually means, why hourly advice is changing the game, and how women can finally get help with their money — without the pressure or the pitch.
You’ll walk away with: The real difference between “suitable” and fiduciary advice (and why it matters for your money) How hourly planning makes expert advice more accessible — and judgment-free The emotional side of money that most advisors completely overlook Why financial adulting isn’t about perfection — it’s about peace of mind
If you’ve ever wondered whether your advisor is really acting in your best interest, this episode will help you ask the right questions — and take back control of your financial decisions.
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Lori Atwood
CEO
Lori Atwood, CFP® is the founder of Fearless Finance, whose mission it is to bring money happiness to absolutely everyone. Lori founded Fearless Finance because she is passionate about providing fiduciary, hourly, financial planning advice to people who felt expert financial advice was out of reach. Lori has grown Fearless Finance to seven planners nationwide and over 2000 clients.
Before starting Fearless Finance in 2016, Lori spent over 20 years in various areas of finance including private equity, investment banking and as the CFO of a 20 person tech start-up that was sold to a publicly listed company. Lori lives in Washington, DC with her husband and daughter.
Lori holds a BA from the University of Pennsylvania and a Master’s degree from Georgetown University. She is a CERTIFIED FINANCIAL PLANNER™ professional, and Atwood Financial Planning (parent company of Fearless Finance) is an SEC-registered investment adviser.