The #1 Money Mistake Female Entrepreneurs Make: Not Paying Themselves with Danielle Hayden

Numbers tell the story of your business. Ignoring your books is costing you profits, peace of mind, and even your paycheck.
Too many women entrepreneurs are hustling hard, making sales, and still not seeing the money hit their personal bank account. Sound familiar?
In this episode of Everyone’s Talkin’ Money, Shari Rash sits down with Danielle Hayden—Co-Founder and CEO of Kickstart Accounting—to unpack the myths, mindset blocks, and money mistakes that keep successful business owners stuck.
Danielle shares why it’s irresponsible not to pay yourself, the real difference between a bookkeeper, tax accountant, and CFO-level support, and how to use your numbers as a story—not a math problem—to make better decisions.
You’ll learn where most women overspend (and underspend), how to balance business needs with household needs, and why hiring the right money team can transform your business into a sustainable source of wealth.
You’ll walk away knowing:
- Why saying “I’m not a numbers person” is keeping you broke in business
- How to structure your money team (bookkeeper, tax accountant, CFO, and more)
- The percentages you should be spending on payroll, marketing, and operations
- What to do if your business is seasonal or cash flow feels lumpy
- How to stop the shame spiral and finally pay yourself confidently
If you’re ready to shift from “making money” to keeping and using money in a way that supports both your business and your life, this episode is a must-listen.
Rules of Thumb for business spending. Check out the worksheet Danielle mentioned here: https://kickstartaccountinginc.com/healthy
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