From Side Hustle to CEO: Real Talk on Confidence, Branding, and Building a Business That Lasts with Melissa Pepin and Corry Frazier of the Business Reboot

What does it really take to go from a side hustle to a thriving, full-time business—especially when you’re juggling a million other responsibilities?

In this episode, I sit down with business coaches Melissa Pepin and Corry Frazier, founders of The Business Reboot, to unpack the mindset shifts and tactical moves every side hustler needs to start thinking like a CEO.

You’ll walk away learning:

• How to treat your side hustle like a real business, even while working full-time
• Why “just telling people once” doesn’t count as marketing
• What branding actually means—and how to make it work for you
• How to start showing up online without feeling fake or performative
• Why midlife might be the best time to finally start that business
• And the one step to take this week to make your business vision real
• This is your roadmap to building something sustainable—without burnout, without perfection, and without waiting for someone to give you the green light.

Learn more about Melissa and Corry at the Business Reboot

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